About

B2B Tech PR is a specialized public relations offering focused on companies operating in complex, fast-moving technology markets.

We work with B2B tech companies across SaaS, AI, cybersecurity, adtech, martech, and enterprise platforms—helping them turn product launches, proprietary data, and executive perspectives into meaningful media coverage.

PR in B2B tech is different. Products are technical. Sales cycles are long. And the bar for coverage is higher. Generic approaches don’t work. What does work is a clear point of view, strong narrative development, and a deep understanding of how the media actually operates.

Our approach is built around that reality. We focus on:

• Developing stories that align with how reporters think
• Using data and insights to create real news value
• Positioning executives as credible voices in the market
• Ensuring distribution—not just creation—of content

B2B Tech PR is powered by the PR team at Mod Op, a digital marketing agency supporting leading technology brands. This structure allows us to combine the focus of a specialized PR team with the scale and capabilities of a broader agency.

If you’re a B2B tech company looking to raise your profile, support a launch, or build a more consistent media presence, we’d be happy to connect.

Reach out: chris.harihar@modop.com